Masterclass: Marketing for Music Makers - 9 ideas to turn your passion into a career
Wherever you look there are products and services promising to help to monetize your fans, except… which fans? This music has been online for ages and no one is listening, not even for free!
What can you do? Spend money to make money? Hire PR and marketing consultants, buy promotional bundles, pay to be included in popular playlists?
Even if this is not exactly your case, it may be interesting to go through some key concepts of marketing and consider a few strategies which cost nothing and are available to everyone.
As a matter of fact, whether you are a musician, a producer, or a synth manufacturer, the same basic principles apply regardless.
This short lecture aims to help you save time, money, and more importantly frustration, by offering a list of practical suggestions based on the study of real-life cases, and observations which can be food for thought in the future.